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Episode #80 How to Find Clients

September 3, 2021

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Entrepreneurs face struggles when they start a business.  Finding clients can be frustrating and discouraging.

You didn’t leave your corporate job just to get burnt out in your own business and have zero income.

Work smarter, not harder.  Ensure every step of your client pipeline is yielding a good return on investment (ROI) of your time, money and effort.

Learn 4 effective strategies for finding clients that want what you offer.  Ensure you factor in the 2 tips that will increase your chances every time.

[0:40]  Recent Entrepreneur Health Trends - Is there something in the air, or is it part of the journey?

[6:20]  Are you willing to do whatever it takes?

[7:50]  Work smarter, not harder.  An introduction to Value Stream Mapping and why it will matter to you.

[12:06] The 4 Strategies for how to find clients 

[12:28]  Tip #1 Blue Fish - are they ready, willing, able to buy your product/service?

[14:15]]  Tip #2 Concentrated Pools - 80% blue fish vs 1 blue fish.  Increase your odds.

[15:54] Strategy 1: Buy an audience - interrupt during their entertainment or be where they need you.

[18:44] Strategy 2: Borrow an audience - collaborations and providing value gets your foot in the door.

[26:16] Strategy 3: Build your audience - big effort for long term payoff

[34:30] Strategy 4: Search or be searched - the power of Google

[42:33] You get what you measure.  Create a measuring system for your client pipeline.

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