Episode #137 Calm & Profitable Business

Transcript
October 14, 2022

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 You are listening to My Freedom Grove podcast with Gretchen Hernandez, episode 137.

Welcome to My Freedom Grove Podcast, your calm space for practical help to get your dream business up and running while being authentically you and taking care of your mental health. I'm your host, Gretchen Hernandez. I'm so glad you're here!

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This is for all of my strong entrepreneurial friends who feel caught up in a mental storm of overwhelm.  I have a message for you.  It gets better.  A day will come when your brain will be calm again. When your body will relax.  When you can finally feel present with life and your loved ones again.  You will feel the calm confidence knowing your business is working.

 

EXCITING ANNOUNCEMENT



Before I share how this is possible, I want to make an exciting announcement.  Enrollment for the Unshakable Business Co-Lab membership is opening Friday, October 21st.  In this membership I help you get your business running smoothly and profitably while putting your mental health first.  Towards the end of this episode I’ll share more details.  If you want to take a quick sneak peak at the details, go to www.myfreedomgrove.com/join.

 

SHE BELIEVED SHE COULD, SO SHE DID



Now, let’s get back to this episode.  I want to share with you how I know you can have a calm and profitable business.  I’m going to share a little bit about my journey in the hopes of inspiring you.

 

There’s a motivational plaque in my office that says “She believed she could, so she did”.  I bought this plaque 9 months before I left the financial safety of my corporate job.  Back then I had a different definition of “did”.  Back then it meant “I went for it”.  I believed I could create a business I loved, so I went for it.

 

Today I look at that word “did” with a different meaning.  “I created it”.  I believed I could create a business I love, so I created it.  It exists.  My friends, I can’t tell you how surreal that feels.  

 

I reflect back to when I bought the plaque.  I loved a lot of things about my corporate job.  But there were dynamics that were adversely affecting my Mental Health.  One day during a team building meeting, my boss shared his pattern of behavior with jobs.  He said he would get so frustrated with teams and think “I’m going to take my toys and go play somewhere else.”  Of course, by toys, he meant his skills and tools.

I’ve always been a “Resolve It” type of person.  I know how to resolve teamwork dynamic issues.  The thought of taking my toys and going to play elsewhere was not my go to solution.  But, when he said that phrase it got me thinking.  What if?

 

Just because my standard behavior was to “resolve it”, didn’t mean that was the only option.  What if I chose a different option?

What if I could?

What if I could take my toys and go play somewhere else?  And not just anywhere else.  But at a business I created from scratch?  The thought was exciting and terrifying at the same time.  I was well skilled at optimizing the performance and innovation of a business.  But, I had never experienced starting one.  I remember thinking this was a wonderful skill expansion opportunity.  Once I knew this piece, I really could coach any business at any phase.

So, I took the leap.  You could say I jumped in the deep end to learn how to swim.

If you’ve been listening for a long time, you know that when I went all in on starting my business, it was really all in.  I needed startup funds.  And I needed a way to help my mind stay calm.  So, I bought a house overlooking the ocean and sold my other home.  I used the equity as my start up funding.

That probably sounds pretty crazy, right?  It certainly was bold.  It took a lot of courage and self belief.

 

THE PROCESS FOR CALM SUCCESS



You want to know how I was able to have that much courage and self belief?  It was because of The Clarity Steps.  The Clarity Steps is my process for achieving any goal without jeopardizing mental health.  I had success with all of my goals from using this process.  I know it works on anything.  

 

I had 100% confidence because I know this process guarantees my result.
I teach The Clarity Steps in my course called Wired for Success.  I provide that course to my 1:1 clients as well as members of my Unshakable Business Co-Lab membership.  

 

The key difference with this goal achievement process is empathic listening.  We listen to ourselves.  We acknowledge our obstacles.  We experiment to resolve our obstacles.  You see, when your path is clear of obstacles, your success is inevitable.

 

It’s possible you can have a calm and profitable business.  Imagine the day when you can look at the same motivational plaque “She believed she could, so she did.”  And by “did” it means you actually created that business.  And it’s profitable.  And you are calm.  That day is in your future.  It’s possible.

 

Today’s overwhelm is due to an abundance of obstacles.  These obstacles include several learning curves on business, tech and how to do all the things. Heck even knowing what “all the things” are is an obstacle.  Mindset obstacles happen to all of us.  Some of us have way more than our share of mindset obstacles due to our past experiences.  We may have some healing that has to happen.

 

The good news is all obstacles can be resolved.  You will be able to have a calm and profitable business…

 

One mindset flip at a time

One skill development at a time

One tech piece at a time

One product at a time

One sales funnel at a time

 

Let’s break down each one of those.

 

RESOLVING 1 OBSTACLE AT A TIME



1.  Mindset

 

Let’s start with mindset obstacles.  Mindset flips are permanent. Mindset work rewires your default thought patterns for good.  Let’s say you had 20 big mindset obstacles holding you back.  How much easier would life be if those thoughts or beliefs were different?

 

 Can you even imagine it’s possible to not think that way anymore?

Even the thought “This is hard” or “This is painful”.  Both of those thoughts are optional.  They may be your default thought patterns today.  But what if your default thought pattern was something different.  What if “this is hard” or “this is painful” didn’t enter your mind.  Imagine how much tension would be gone from your body when those thoughts are not there.

 

It’s possible my friend.  A world of possibility is available to you.  In my course Emotional Freedom, I teach all of the mindset tools to help you take back your life.

 

2. Completing the Learning Curve

 

You’ve learned new skills throughout your life.  It might be hard in the beginning, but then it becomes second nature. You can operate on autopilot.  

 

Can you remember back to learning how to tie your shoes?  That has to be one of the most complicated things to wrap your head around.  But you did it.  And now, you can do it on autopilot.  The same is true of any skill you need in your business.

 

Whenever you started an employee job in the past, you had a learning curve.  You weren’t great at your job instantly.  You needed training and practice.

The same is true in your business.  The challenge is that you don’t have a built in trainer for your business.  Someone who trains you on the exact processes in the exact right order to get you up to speed the fastest.


That’s ok.  You have a bunch of trainers available to you in the entrepreneur space.  I’m one of them.  You will be able to learn what you need.  You will be able to develop your skills.  You will be up to speed and running your business well.


3. Resolving Tech Obstacles

 

Tech has to be one of the most frustrating things, right?  When it works, life is super easy.  But when you are new to it, or it has a bug in it, the emotional storm ramps up.  I want to remind you, there was a time we didn’t even have the internet.  There was a learning curve.  There were a ton of tech bugs.  But here you are today, using the internet easily all the time.  You do the internet on autopilot.  

 

You can get that way with all of the tech for your business.  You’ll have all of the knowledge and capability that you need.  It will be easy.  During coaching sessions with my 1:1 and membership clients, tech is often something I help with.  I spent over a decade designing and testing software.  I have a different perspective and patience that my clients find incredibly soothing and helpful. 

4. Completing & offering a high demand product/service


Designing a highly desirable product or service can keep your mind swirling at all hours of the night and day.  It takes a lot of experimenting and learning.  But the day comes when you nail it.

 

 I believe in you.  You have the right heart for helping people.  You know what will help them the most.  Sometimes you feel vulnerable about other people’s opinions.  But you know deep down that you are doing the right thing.  You are able to help in a unique way that nobody else can.  Don’t worry, the universe will align you with the people that need you.  And they will be so grateful.  

 

A day will come when you feel complete with what you created.  Your chest will be full of both pride and peace.  You will know you got it right and that everything is going to work out just fine. 

 

To help you, I created The Product Lab course.  It’s now available inside the Unshakable Business Co-Lab membership.  It takes you through the full process of creating your product.  I even included project plans for 1:1, workshops, group programs, online courses and memberships. 

 

 I want this to be an easy experience for you.  I know the world needs what you have to offer.  I’m here to help you every step of the way.

 

5. Mastering Sales Funnels

Sales funnels, oh boy.  This is the part that is both the saving grace and a nerve wracking experience.  First, why is it a saving grace?  Sales funnels are your big picture that ties all the pieces together.  A sales funnel map helps you get oriented.  It provides clarity.  You can see the flow of how everything works together.  Everything will make sense.  The marketing, the sales process, your product or service fulfillment.  I’m grateful I get to help people create these sales funnel maps.

I love to see the fog of confusion evaporate.  These maps are the quickest way to get your footing in entrepreneurship.  I loved being able to do this for clients so much, I created my Smooth and Scalable course.  It provides 10 of the most popular sales funnel maps in the coaching, healing and education industry.  This includes no-tech options, low-tech options and full-tech options.  Combined with coaching, I help my clients get all the pieces built, working and optimized.

 

Sales funnels are nerve wracking until they’re not.  You get to experiment to find all of your favorite things to do.  The calm comes once you define your repeatable processes on a routine schedule.  My courses and coaching help you do that. 

 

 Think about the best job you had in the past.  It probably had procedures and routines right?  You’d wake up every day knowing what your work day would look like, right? 

 

 When you start a business from scratch, you start with a blank slate.  A blank slate is full of possibilities and anxiety.  “I don’t know” is a frequent thought anyone has at that point of their business.  Once you have all of your processes and routines defined, you switch into certainty.  It also sets you up for success when hiring help.  It’s so much easier to onboard employees when they can read your instructions and hit the ground running.

 

YOUR DAY WILL COME SOON

 

My strong friend, it gets better.  The emotional overwhelm goes away. 


You just resolve 1 obstacle at a time.

 

A day will come when you have enough knowledge to run your business.

 

A day will come when you are crystal clear on how all of the pieces fit together.

 

A day will come when all of your pieces are built, in place and working.

 

A day will come when you are incredibly good at doing all the things.

 

A day will come when your mind will settle.  The clouds will clear.  And you can feel present with the golden sun rays lighting up your world.

 

A day will come when you sit back in quiet peace exclaiming “I did it!”

 

GET THE SUPPORT YOU WANT


I would love to support you on your journey.  I’m excited to announce the Unshakable Business Co-Lab membership is opening for enrollment starting Friday, October 21st.

 

This is a month to month membership to help you get your business running smoothly and profitably while putting your mental health first.

It includes 2 weekly group coaching calls. During these calls, members take turns getting 1:1 coaching with me.

It also includes 6 courses:

Wired for Success - Teaches you how to use The Clarity Steps to achieve your goals.

 

Love Your Schedule - Leverage the Law of Attraction to create the schedule of your dreams.

 

Emotional Freedom - Learn and apply Mindset Tools to take back your life and business.

 

The Product Lab - Evolve your product or service to be the perfect fit for your dream clients.  This course includes 5 bonus project plans.

 

Smooth and Scalable - Tie all the pieces together with Sales Funnels to create a well oiled, profitable business machine. This course includes 10 of the most effective funnels in our industry.

 

The Connection Factor - Create more consultations in your business by repurposing your old mindset models and experiments to meaningfully connect with your ideal customers.  This course includes a bonus 30 day challenge.

Collaboration is at the heart of our membership.  Entrepreneurship can be so lonely.  You have the opportunity to connect and help each other rise in 2 ways.  The first is a private Facebook group.  And the second, and most exciting is a Monthly Social Call where you get to interact face to face.

All of this is available to you for a low monthly membership price of $149.  This is a month to month membership, you can cancel at any time.

Enrollment opens Friday, October 21st.  Make sure you don’t miss it.  To learn more, head over to my website at www.myfreedomgrove.com/join.


I would love to support you inside the Unshakable Business Co-Lab.

My friends, I hope you have a great week.  Bye bye.

 

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 Thank you for listening to My Freedom Grove Podcast. When you are ready to make your dream business a reality and take care of your mental health, I invite you to join the Unshakable Business Co-Lab. This is the mastermind membership you've been waiting for. There's no limits on your imagination, nor your timeline. We're with you every step of the way. To learn more, please visit www.myfreedomgrove.com/join. I'll see you there!

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