Episode #184 Optimize Your Revenue and Time in Business

November 28, 2023

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A day comes when your business is making it, but you feel like something is missing.  You’re doing all the things.  You’re incredibly busy.  Your revenue is good, but it doesn’t justify the amount of time and mental bandwidth you’re using.


 It’s time to uplevel your business.  Highly profitable, established businesses leverage their metrics and processes to optimize their time and revenue.  

 

Every business has 1 critical path that is vital.  It’s the 1 process that must work exceptionally well.  All other processes and projects support the critical path.  For entrepreneurs, the critical path is a sales funnel. 


In this episode, we’ll apply the “Special Sauce” to your Sales Funnel.  Yep, The Clarity Steps are back.  With these routine steps you can streamline your time and increase your revenue & profits!  What if by this time next year, your business doubled in revenue & profit and your time decreased by half?  Anything is possible with The Clarity Steps.

 

In this episode we explore: 

  • Increase Revenue by optimizing Sales Funnels
  • Recognizing when you're doing too much
  • How to reclaim your time
  • Streamlining for Ease and Abundance
  • Eliminating what is not working



Time Stamps

 

[1:58] More time AND more revenue?- The Secret Sauce, the Clarity Steps provides the framework you need to work on your business while also enjoying the work and your life.  

 

[2:46] What IS a sales funnel?- Let’s define what we’re talking about before we jump into the meat of the processes.  

 

[5:06] Cut to the Chase - Here’s the quick layout of Optimizing your Time and Revenue with The Clarity Steps.

 

[16:57] Behind the scenes of My Freedom Grove- Theory is great, but real world examples are better.  I’m pulling back the curtain from my early years in business. 

 

[19:02] Drowning in All the Things- Gotta love entrepreneurial spirit!  We do all the things to make our businesses work.  When is it too much? 

 

[20:38] Take a step back to see the whole picture- What are you doing, exactly?  What are the results?  This is a moment of truth.  This is the part where you lay out all of your processes.  You’ll never believe how many Sales Funnels I was using in my first year of business.  

 

[23:18] Prune the Rose Bush- You deserve the best of the best.  You’ll get instant relief by pruning what’s not working.  And you’ll get vitality by only keeping the top performing Sales Process.

 

[28:43] Double Down on What’s Working- Redirect your efforts and shoot for the moon! 

 

[32:23] We all have Obstacles- The only thing that gets in the way of you and your bold business goals are obstacles.  We all have them.  Lots of them.  Once they’re resolved, achieving your goal is inevitable.  Let’s uncover them so they can get resolved once and for all.  

 

[39:40] Prioritize and Focus- So much to do, how will you ever get it done?  Listen, this is not a YOU problem.  Every business has a long list.  Rarely is it possible to do all of it.  There’s a selection process.  Here’s how to get the biggest bang for your buck. 

 

[46:45] Learning for Business Growth- It’s one thing to learn from a book.  It’s a much different thing to Learn by Doing.  Make sure to pull the Gold out of every experiment.

 

[54:11] Celebrate along the way- Don’t wait until you’ve “fixed” everything to celebrate. Keep your engagement and motivation up by celebrating all the little wins along the way!. 

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.  

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