Episode #107 Value Ladders

Creating Success Through incremental Products
March 11, 2022


Confused about what to offer your clients?  With all of the options available, you may find your head spinning.

You know above all, you just want to help your customer.

To get your business up and running, and making a profit, a little structure will help you out.

Build your product portfolio based on what your customer needs to be successful.  Create a win-win for both of you.  They get results.  You get clear revenue streams.

Learn how you can leverage the Customer Journey and The Clarity Steps to make it happen.

In this episode, we talk about:

  • Business Models with multiple products forming a Value Ladder
  • How to segment your content and services into products
  • The Customer Journey
  • Products that fit each stage of The Customer Journey
  • Setting Customers up for Success
  • Creating profitable, yet accessible, products


Time Stamps:

[02:30] Business Model Value Ladders - Give your customer what they want, when they want it, in bite sized pieces.

[03:39] How to Segment Products - It’s easier than you think.  How The Clarity Steps already told you the answer.

[04:50] Products Inspired by The Customer Journey - When you meet your customer where they are.  How to design the right product at the right time.

[05:07] 1. Pain Aware - Create products that treat the symptom or services to allow people to vent.  But, do you really want to?  

[5:38] 2. Problem Aware - Don’t be a solution looking for a problem.  Discover their problem and provide a solution.

[6:03] 3. Solution Aware - Modalities anyone?  How joining forces with Business Circles offering multiple modalities increases your chances of a sale. 

[7:50] 4. Product Aware - When all the right things align, you’ll have the exact product they want that provides an effective solution to their exact problem that is causing them pain.

[8:58] Fire Hose or Success Path - It’s counterintuitive, less is more.  Set them up for success with bite size products.

[12:40] Create a Win-Win Situation - The format and price may make all the difference in the world to both of you.  How to know how to package your final product.

 Links in this episode:

 Wanderlust Entrepreneurs Retreat Blueprint training

Don Miguel Ruiz

Podcast Episode #10 Clarity From Confusion

Links to Get Started

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