Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.
This episode is for you.
There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.
As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course! Seriously, this Secret Sauce works on everything!
In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client. You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them. The Clarity Steps gives you a Win - Win. A win for them and a win for your business, everytime.
In this episode we explore:
[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).
[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.
[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is.
[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls.
[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared.
[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions.
[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work.
[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now.
[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important.
[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project.
[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client.
[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now.
[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution
[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together!
[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN!
[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.
[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.
[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.
Links from this episode
Get the Right Support for Your Life and Business
Free Guides to get you started:
The Clarity Steps to Achieve Any Goal without jeopardizing your Mental Health - Learn the foundational 7 steps system that will help you achieve your goals, help you help your clients, and set you up for content and product/service creation for your business.
The Startup Soloprenuer’s Schedule Guide - Leverage the Law of Attraction to mainfest your dream schedule.
Entrepreneur’s Overwhelm Calmer - Calm down & get back to productivity with this free 1 page visual.
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