Women, it's your time to SHINE and have an easier life


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You're working so hard to help others and make them happy...yet it is leaving you depleted, resentful and discouraged 

  • You're drowning in overwhelm and wondering if you're really cut out to do this
  • You want to help them, but you're starting to doubt your capability
  • What if you put in the effort and it doesn't work?
  • You want to be authentic, but secretly worry about other people's reactions
  • Your goals & dreams are important to you and you want to make them happen, but you don't want to sacrifice your health
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Does my client's struggle sound familiar?

Marie prided herself on being able to deliver impossible projects at work. She masterfully coordinated it all and took care of her people when they struggled.  Truth be told, she did some of their work for them.  Her quality was top notch.  She loved to work, yet she contantly worried she was neglecting her kids.  She knew other people were judging her parenting skills.  Especially her own mother who was full of stinging advice.  She wished she could turn to her spouse, but she cut out that unhealthy relationship years ago.  This was all on her plate.  Then there was the medical scare.  She started to question what she was doing with her life.  She knew deep down that she was meant to do something more meaningful.  She was inspired by the Self Help teachers, speakers and coaches.  She wanted to help people in that way too.

Marie was grateful to have a one stop shop for all of it

Marie didn't know where to start.  There was just so much to it.  Together we unpacked the different life & business aspects.  We looked for the common themes and root causes, then started resolving them.  She got some relief right away.  Other things took a bit longer, but this work was life changing.  She developed her courage, authenticity and self care routine. She was able to put away her superhero cape and put on her professional coach hat. She got into action building the foundation of her business and even got her first paying client!

Note: Marie's name has been changed to protect her anonymity.  All member's privacy is protected.

What if?

You could develop effective business, connection and helping skills


Get relief from your struggles

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Online Women's Group Coaching & Development Community

Anchored around The Clarity Steps goal achievement system, you will have the support you need to become Unshakable and Unstoppable in Life & Business.

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1:1 Coaching in a Group Setting

During 2 coaching calls each week, members take turns getting customized 1:1 coaching with Gretchen Hernandez. Topics may include life, business or a combination of both.

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Self Paced Online Courses

Get relief & develop skills in Mindset Coaching, Helping People through Defense Mechanisms, and using The Clarity Steps to achieve your goals and take care of your mental health. Learn more

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Hi, I'm Gretchen Hernandez, your Business Process & Mindset Coach.

My main focus is your mental health and success on your terms.  I celebrate your authenticity and believe in you always.  I bring you comfort, light your fire and get you into action.

I am able to help any person with any problem. I leverage my 25 years in the Biotech world as a Scientist and Cultural & Business transformation coach to help you. My tool chest is immense and available to you when you need it.

I'm a Mental Health, Diversity & Inclusion and LGBT advocate and a wife & mother of 5 in a blended family.  Empowerment, conflict resolution and relationship building are my strong suits.

I'm a Brene Brown fan.  I believe in the power of courage and vulnerability.  I lead by example and share honestly with you. I'll get you in the arena experimenting, learning and growing.

I am your safe home base.  I'm dedicated to being with you through it all.

What it's Like to Work with Gretchen

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Carin M.

" Her genuine belief in your ability and the valuable contribution you offer is unparalleled. And, in that belief you will find your resilience and the desire to move forward knowing you have a true supporter and coach at your side. Gretchen’s process will help identify the tasks that are needed to get you to your goal and then break those down into bite sized, doable chunks that help to make you feel accomplished and successful. "
 Read full review

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Karen N.

"Gretchen taught me how to change my mindset.  She blew my mind when I realized I didn't have to get angry anymore.  She taught me how to identify the thoughts that make me angry and to swap it out with another thought."
Read full review

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Stacey U.

"Working with Gretchen became so much more than I expected. I learned new ways and strategies to work on my own personal development. Gretchen taught me how to reframe thoughts about experiences I had 20-30 years ago that were still holding me back. Reframing my own thoughts on past experiences has showed me how easily I can release things that were no longer serving me in the present."
Read full review

Want to talk to one of our members to ask questions about their experience?  email [email protected]

The Support & Tools You Need To Thrive in Life & Business

Your monthly membership includes:

  • 2 coaching calls every week
  • 24/7 access to library of recorded coaching calls
  • 3 self paced online development & relief courses


  • Business Model Design
  • Business Process Design
  • Sales Funnel & Metric Design
  • eMail support from Gretchen
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Emotional Freedom

Reclaim your peace and joy.  Redesign your thought processes to release past pains and enjoy your life.

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Unshakable Authenticity

Grow to celebrate your authentic self and the value you bring.  Discover your courage, capability and confidence.

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Amazing Relationships

Create relationships that work for you personally and professionally.  Grow unconditional love, respect and appreciation.

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Unstoppable Purpose

Ignite the fire within you & create your legacy at work, in your community or running your own business without fail.

Frequently Asked Questions

Enrollment Closed

Enrollment is now open until Tuesday, March 31st.

Monthly membership

$149 per month

Your membership includes access to core lessons as well as monthly lessons and calls. 

Upon enrollment, you will have immediate access to the core lessons. 

Starting on the first of the month you will be granted access to the monthly lessons and calls.

Enroll Now