Episode #198 The Relationship Advantage - How to Increase the Desire for your Tools, Process and Services

August 3, 2025

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Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer.

Having powerful tools, processes and services isn't enough. If people aren’t engaging with what you offer, the problem usually isn’t the tool. It’s the relationship.

Relationships open the door to creating desire and demand for your services.  Establishing know, like, and trust factors are essential for your success.  In this episode, you’ll discover 5 actionable strategies  to build trust, credibility, and desire for your tools, processes, and services—without pushing or convincing. When you focus on connection first, adoption and buy-in follow naturally. 

These relationship-building practices help you overcome resistance, boost engagement, and create a steady stream of clients and internal champions who are eager to use your tools, processes, and services—because they trust you, and they see the value.

 

[00:00] The Hidden Key to Demand: Why Relationships Make or Break Your Business
Discover how building relationships isn’t just “nice”—it’s a strategic advantage that makes people crave your offers, tools, processes and services.

[04:35] The #1 Mistake Entrepreneurs & Intrapreneurs Make
Are you unknowingly sabotaging interest in your offers? Learn the common misstep that kills desire—and what to do instead.

[10:45] Strategy 1: The 30-Minute Connection Walk
Steal this genius approach used by beloved leaders to deepen trust, loyalty, and engagement—in just 30 minutes a day, a few times per week

[24:07] Strategy 2: The Information Tracker
Got a bad memory? No problem. Learn how to remember details that make people feel seen, valued, and eager to work with you.

[27:55] Strategy 3: Relevant Resources
Turn a simple conversation into a golden opportunity to serve—and become unforgettable in the process.

[30:17] Strategy 4: Customized Approach
How tailoring your language and tools to individual preferences skyrockets their interest and investment.

[33:50] Strategy 5: The Power of Tie Backs

Discover the one relationship move that builds emotional connection, keeps you top of mind, and primes people to say yes.

 

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.

Consultations are a make or break aspect to many businesses. They are the critical moment to learn what a potential customer really needs and how your product/service is the perfect solution. If you don’t have enough consults or you’re not successfully converting the consults into paying clients, your business will suffer.

This episode is for you. 


There are tons of people that need your help. But, if your Connection skills are off, you’ll be tempted to keep yourself occupied with busy work. That doesn’t keep a business afloat. I have a special course to share with you. I’ll show you the exact psychology and authentic approach that will get you fully booked.


As for the consult itself, guess what? It’s just a series of process steps. Which process steps you may ask? Why, the Clarity Steps of course!  Seriously, this Secret Sauce works on everything!


In this episode I’ll reveal how to use The Clarity Steps as your framework for a Consultation call that converts to a paid client.  You’ll learn how to connect with heart, with their exact needs and deliver on what is most valuable to them.  The Clarity Steps gives you a Win - Win.  A win for them and a win for your business, everytime.


In this episode we explore:

  • An off the shelf offer to help you book more consultations
  • What a consultation actually is
  • What to do before a consultation call
  • How to structure the consultation call (using the Clarity Steps!)
  • A good idea vs. a valuable idea
  • The difference between innovative projects and improvement projects


Time Stamps

[3:00] The Connection Factor course- If you’re not booking consultations, I have an off-the-shelf offering for you (and a coupon code!).


[4:43] Taking a potential client to a paying client- If you are booking consultation calls, it is time to make sure you are converting a high percentage of those to paying clients.


[4:51] Let’s define consultation- Just to make sure we’re all talking about the same thing, I’m going to tell you what a consultation actually is. 


[7:58] Pour on the Secret Sauce- The clarity steps are back! They are the secret sauce to many components of your business, today we’re using them in your consultation calls. 


[9:27] The Work before the Work- Doing some “pre-work” before your call will help you go into the meeting feeling prepared. 


[14:25] The structure of a strong consultation call- The Clarity Steps are going to help you approach each consultation with the same overall structure. This consistency will give you more confidence and lead to higher conversions. 


[16:07] Guide their vision- Ask some questions, step into their dream with your potential client. This is also when you find out what type of project they have in mind for the potential work. 


[20:03] Good ideas aren’t always valuable- If the product or service doesn't sell, that might mean that your idea doesn’t hold value for your business right now. 


[23:31] Measuring success for potential projects- Success will look different for different types of projects, so asking the right questions in this step is important. 


[25:15] Bridging the gap- In this part of a consultation call, you’ll share how what you do can get them from Point A to Point B in their project. 


[26:27] Hearing ALL the obstacles- Connecting during this part of a consultation could be what really helps you turn a potential client into a paying client. 


[31:05] What have you tried?- The experiment step for the consultation call centers around finding out what the potential client has tried, and why they are seeking help now. 


[32:05] Uncovering requirements for a successful solution- The lessons learned step will guide the conversation to the must haves within a chosen solution 


[33:10] Extending an offer- If you know you can help, and the potential client is a good fit, it’s time to extend an offer to work together! 


[35:17] Celebrating a two-sided YES- Don’t forget to celebrate the WIN! 


[37:52] Things to keep in mind- This is all a process and your own mindset plays a role.


[41:33] A quick recap- If you need help beyond the application of the Clarity Steps to your consultations calls, I would love to support you.


[44:17] Staying authentic- No matter what type of project, what type of offer, or who the potential client is, don’t forget to add your personal touch to all your consultations.  

Links from this Episode

  • The Connection Factor - Become the highest in-demand Service Provider.  With the Connection Factor, you'll easily create conversations, build relationships and share authentic stories that create an endless amount of consultations, quickly.

 

Get the Right Support for Your Life and Business

  • Business 1:1 coaching - Create a sustainable business while putting Mental Health first
  • Unshakable Business Co-Lab - Business courses and coaching for a season or a lifetime, it's your choice.  Get on the waiting list so you don't miss the next open enrollment period.
     

Free Resources to get you started:

  • Fill Your Roster Using Value Aligned Sales Funnels - Reach your clients without feeling salesy. Learn the 10 sales funnels that work to fill your roster.  Overcome the 5 heartfelt obstacles to using sales funnels and hear real world examples that will warm your heart.

  • Resilient Success Masterclass - Achieve your business goals using The Clarity Steps goal achievement system. Specially designed for determined Coaches, Healers and Educators that want to balance healing, progress and results. 
  • The Profit Strategy Masterclass - Use $4 FB Poll Ads to validate your Niche, Offers & Funnel—without wasting time or money
 

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