You've got something great inside of you.
You know you can help so many people. And your unique approach is exactly what the market is missing.
- You have so many ideas, how do you know which to do first?
- You know what worked for you. Will it work for them? In the exact same way?
- You want to create something amazing, that sells — but honestly, you could use a little guidance on the offer, content, format, pricing and how to put it together so you don't get stuck in confusion or analysis paralysis.
This is for Coaches, Healers, and Educators who are ready to feel clear, confident and finally get that impactful new offer out into the world!
The Product Lab
The self paced online course that gives you the exact framework and collection of ready made project plans to help you validate market demand, define your Value Ladder of offers, and build your signature offer — one that fits you, your clients, and your goals.
No vague theory. No pressure to "hustle." Just the clear, professional product development process simplified for entrepreneurs.
What You'll Learn and Do Inside:
☑️ Validate Market Demand
Use easy research strategies to make sure people actually want what you’re about to build
☑️ Create Best Fit with Your Ideal Clients
Gather client requirements like a pro so your offer speaks directly to the people you’re meant to help
☑️ Scope Without Overwhelm
Plan your full product suite and prioritize just ONE offer to build now — no more spinning in circles
☑️ Design and Build for Real Results
Craft a step-by-step experience that helps your clients achieve transformation (and rave about you)
☑️ Package & Price Confidently
Know how to position, price, and communicate the value of your offer — without undercharging
☑️ Prepare to Launch & Sell with Ease
Explore and select the best marketing plan and sales approach (aligned with your values and your nervous system)
Choose the Right Format for You
This is your business. The format of your product or service needs to fit your needs, not add to your stress. Your creativity is your success.
Not sure which format to choose? No problem — this course helps you select the best one to meet your clients' needs, your goals, and lifestyle preference.
BONUS: Customizable Build Plans
Have your idea and format, but not sure how to go from Vision to Fully Built Offer? Let's not lose momentum or get stuck in overwhelm. These Customizable Build Plans help you stay on track with bite-sized build checklists, content planning templates and recording blueprints — delivered in PDF booklets + interactive online versions.
Perfect for working solo, outsourcing, or building with a VA or small team. Includes plans for:
✔ 1:1 Programs
✔ Group Programs
✔ Online Courses
✔ Workshops
✔ Memberships
Clients Who've Used This Process Say...
Molly
Burnout Recovery Coach
Thank you Gretchen! You gave me the support and knowledge to be able to make it happen. Truly grateful!
Alex
Dog Trainer & Coach
Gretchen's endless systems and processes keep you from getting stuck. I went through her checklists again and again, although they felt a little overwhelming to start, every day did a few things on the list. Over time, the whole list got checked off and I learned how to do the pieces I hadn’t known how to do at the beginning.
What You Get:
☑️ The Professional Product Evolution Process
☑️ Market Demand Research Strategies
☑️ "Best Fit & Desirability" Customer Requirements Gathering Process
☑️ Scope without Overwhelm - Full Product Suite Planning, Feature Prioritization and Version Strategies
☑️ Results focused program design
☑️ Packaging & Pricing Guidance
☑️ Marketing & Sales Plan
✨BONUSES
🔹Detailed Build Plans (1:1, Online Course, Membership, Workshop, Group Programs)
🔹Content Planning Templates
🔹Recording Blueprints
The Product Lab
$495
Top features
Spring Special 50% off
$495 now only $248.50
payment options available
Realistic Pricing Potential for your Offer
The #1 question people ask me all the time. "What do you think people will pay for my offer, realistically?" Your Offer Price is tied to the Value for your Clients. Don't worry, I'll guide you through this in the course to create maximum value.
Clients have created and sold individual offers priced anywhere from $49 to $12k so far.
I stress the word individual. You see, depending on how you design it, your offer can be scalable to sell to many clients.
Real Examples from my Clients
- A 3 month group program may be sold to 25+ people per cohort. There may be up to 4 cohorts per year, or even more if multiple tracks are available concurrently.
- A membership can support an unlimited number of clients. Membership pricing can be structured for recurring revenue with monthly and yearly pricing.
- An online course may sell 1000s of copies. This can be done through your direct marketing and selling. OR by selling your course to 1 client (like the Government, Other Coaching Programs, Corporations or LinkedIn learning) for distribution to their employees or students. This one sale has a much larger purchase price to reflect the distribution.
The Product Lab helps you create your Profitable Offer. In fact, you'll probably get so excited, you'll create multiple offers.
60 Day Money Back Guarantee
The Product Lab process helps you get your Offer designed and built. As with any online course, you may need extra support to help you cross the finish line. You may apply the purchase price towards direct support with Gretchen in the Unshakable Business Co-Lab or 1:1 services within 60 days. Simply email [email protected].
Frequently Asked Questions
If you have any additional questions, please email [email protected]
Do I have to start with 1:1 First?
How long does it take to create a Ready to Sell Offer?
Is this good for online and in-person offers?
How will I know people will buy it?
What if I still get stuck deciding about my offer?
How long will I have access to this course?
Ready to Create your Profitable Offer?
The Product helps you get your creative, impactful and profitable genius out into the world!
Yes! I'm Ready for The Product Lab