April 28 - May 2, 2025
5 - 6:30pm PT
Join Niche Hero Lab Now
You're Done Guessing.
Let's Find the Words That Actually Work.
If your messaging feels generic, confusing or just...not quite you, you're not alone.
You're pouring your heart into your business. But when someone asks you what you do,
you freeze - or ramble and watch their eyes glaze over.
And that "perfect website copy" you've been tweaking for months? Still doesn't feel right.
It's not because you're bad at marketing.
It's because you've been trying to guess what will resonate.
Let's stop guessing.
Let's test and use DATA.
Welcome to Niche Hero Lab
A 5 day message testing lab to Validate your Niche, Messaging and walk away with a Clear, Confident Way to Explain What You Do—on your website and in conversations.
You'll test real messages with hundreds of potential clients using $4 Facebook "Poll Ads" - and finally discover what actually clicks.
Each day you'll validate one piece of your messaging puzzle:
Day 1 - High Priority Pain & Problem
Validate what your ideal clients actually care about and are actively trying to solve
Day 2 - Desired Result
Test which outcome they're most excited to achieve...with word variations that capture the biggest demand
Day 3 - Headline
Discover the most desirable Headline that delivers an undeniably unique and clear value proposition.
Day 4 - Subtext
Nail the subtest that makes them say "That's Me!" Plus reveal your Secret Sauce.
Day 5 - Clarity
The day it all comes together with Crystal Clarity. See how your Messaging will plug into your Website Hero Section. Practice verbally communicating your new messaging with fellow Labmates and Coach Gretchen.
No overthinking. No talking to strangers or relying on the best intentions of your family or friends. Just $4 Facebook "Poll Ad" DATA that gives you instant answers from hundreds of your Ideal Clients - and crystal clear messaging.
By the End of the Week, You'll Have:
☑️ A magnetic Headline and Subtext for the Hero Section of your Website
☑️ Messaging that stands out, connects and converts
☑️ Confidence to talk about what you do without freezing or second guessing
☑️ Pre-qualified followers on your Facebook Business Page - automatically
☑️ A repeatable testing process you can use for Additional Ventures or Niche Pivots
This Challenge is Perfect for You If:
- You've rewritten your website messaging way too many times
- You've avoided a website because you didn't know what to say on it
- You struggle to explain what you do so people "get it" and know the value
- You're tired of "best guess" marketing and want real answers
- You're considering a Niche Pivot, but want actual data to make your decision
What You Get:
☑️ Daily Live Message Training and Coaching
☑️ Canva support to create Ad Images
▶️ $4 Facebook "Poll Ad" Video Tutorial
☑️ Guided $4 Facebook "Poll Ad" experiments each day
☑️ Ad image, Headline and Subtext templates and formulas
☑️ ChatGPT prompts for Headlines and Subtexts
☑️ Online workbook to capture results + Website Home Page guide for easy Messaging Plug-Ins
✨BONUS - Build a following of pre-qualified, interested people on your Facebook page automatically
It's my pleasure to help you create your Crystal Clear messaging based on the DATA from $4 Facebook "Poll Ads."
I know how frustrating and defeating it can feel trying to create Messaging that works when you're not a copy writer. I used to freeze, overexplain, or give up because I couldn't clearly articulate how I helped people. Self doubt and scope creep would flood in. My business and nervous system suffered.
That's when I turned to the 1 thing that always works - DATA. DATA also gives the right answer. $4 Facebook "Poll Ads" is a fast, easy, data based process that helps you avoid years of struggle and wasted time and effort.
Gretchen Hernandez
Business & Mindset Coach
My Freedom Grove
Create a Sustainable Business while Taking Care of Mental Health
Get an extra advantage
Your success is important to me. To keep your momentum going, you may apply your Niche Hero Challenge fee as a credit towards direct help with the development of your Website, Product, Sales Funnel or Message communication confidence. Your credit may be applied toward the Unshakable Business Co-Lab or 1:1 Options.
Frequently Asked Questions
If you have any additional questions, please email [email protected]
Do I have to have a Website?
I have a small Following on Facebook. Will that be OK?
I've never run Facebook Ads Before, what do I need?
How Much Will the Ads Cost?
I'm not a graphic artist. Will the ads be hard?
Can I use Adobe to make the Ad Images?
Will there be a recording of the sessions?
Does this include Website Support?
I have a restricted Facebook account. Can I still do this?
Join Niche Hero Lab
Ditch the messaging guesswork. Find what actually resonates - and get excited to share your work again.
Yes! I'm Ready to Test My Way to Clear, Confident Messaging