Starting a Business Has So Many Moving Pieces
It's too easy to drown in overwhelm. Books, social media, and endless programs send you down rabbit holes that keep you busy for months but never moving forward. What you need isn't more noise...You need CLARITY. A High Level View of exactly what you need to do - plus the precise order to do it - so you don't waste time or miss the steps that make or break your business.
Here's What You'll Discover
Starting a business doesn’t have to feel like guesswork. Inside the Ultimate Startup Business Checklist, you’ll find the exact steps that move you from idea to professional business—without missing a thing.
☑️ The must-have legal and financial steps to make your business official and payment-ready
☑️ The tech tools and systems that keep you organized and looking professional—even if you’re not techy
☑️ The branding shortcuts that help you stand out and attract your ideal clients
☑️ The list-building secrets to grow an audience of people who actually want what you offer
☑️ The sales process and client systems that turn conversations into paying clients smoothly and confidently
Clarity is the antidote to overwhelm. I’ve taken years of business-building experience and distilled it into
12 easy-to-follow sections—giving you both the structure and peace of mind to move forward with confidence. Each section highlights a critical piece of building a professional business,
in the exact order you need it.
Market & Offer Research
Successful businesses start with crystal clear research, without it you risk building a business nobody wants.
Business Name & License
Make your business official and unlock the ability to setup bank accounts and accept payments.
Software System Setup
Business starts to feel real—secure your domain, streamline payments, and automate your schedule.
Website & CRM Selection
Your website and CRM are the engines of your business—pick wisely, and you’ll have everything running seamlessly.
Branding
Your brand is the face of your business—get these 3 things right, and you’ll look polished and professional from day one.
Social Media Setup
Your social media setup is the gateway to visibility—done right, it instantly attracts your ideal clients.
Website Setup
With the right steps laid out, even the most intimidating parts of website setup become quick, clear, and doable.
CRM Setup
Email marketing is one of your biggest growth tools, and this step shows you how to get it right from the start
List Building
Grow your audience (and clients) the smart way - with a freebie and funnel - this checklist shows you how
Marketing
Consistent marketing attracts clients—this checklist helps you pick simple routines that work
Sales & Client Management
From Idea to Income - the professional, trustworthy systems for consultations, closing sales and onboarding clients
Products & Services
Your Value Ladder of Offers is the secret path to more clients & revenue - set it up the smart, easy way.
Hi, I'm Gretchen Hernandez
Business & Mindset Coach, founder of My Freedom Grove
I’ve helped launch over 200 businesses in the coaching, healing, and online education space. Over the years, I’ve seen the same challenge over and over—new entrepreneurs drowning in information overload and second-guessing every step.
I also bring 25 years of experience in the BioTech industry, where I specialized in process improvement, business coaching, and software system training. That background taught me how to break down overwhelming projects into clear, repeatable steps—the exact skillset I now use to help entrepreneurs like you build sustainable businesses.
That’s why I created this checklist. It pulls together the exact steps, in the right order, so you can move forward with clarity and confidence. Whether you’re starting your very first business or building on a new idea, you don’t have to do it alone—I’ll guide you through each stage.
Lincoln
Physical Therapist
Gretchen is an amazing coach who helped me identify issues, brainstorm solutions, and create fail proof systems to move my business and personal life in the desired direction
Karla
Career Coach
Working with Gretchen over the last three months helped me accelerate momentum in my business. She is also a toolkit master - with tools that help you think and find solutions.
Alex
Dog Trainer & Coach
Gretchen has systems and processes to keep you from getting stuck. I went through her checklists again and again. Over time I got the whole list checked off!
Your Business Deserves to Succeed
Starting a business doesn’t have to feel overwhelming or complicated. With the Ultimate Startup Business Checklist, you’ll know exactly what to do, in the right order, so nothing gets missed.
This is the clarity you’ve been searching for.
This is the roadmap that saves you months of spinning.
This is the confidence to finally launch your business the right way.
➡️ Don’t wait another day wondering what to do next—grab your free checklist now and take your first step toward success.
